{"id":636,"date":"2024-07-30T13:09:24","date_gmt":"2024-07-30T10:09:24","guid":{"rendered":"https:\/\/neuroshop.tech\/?page_id=636"},"modified":"2025-12-26T17:42:18","modified_gmt":"2025-12-26T15:42:18","slug":"consumer-trends-2024-how-shopping-behavior-and-automation-are-changing-retail","status":"publish","type":"post","link":"https:\/\/neuroshop.tech\/uk\/blog\/consumer-trends-2024-how-shopping-behavior-and-automation-are-changing-retail","title":{"rendered":"\u0422\u0440\u0435\u043d\u0434\u0438 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 2024: \u042f\u043a \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0430 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0442\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c \u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0443 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u044e"},"content":{"rendered":"<figure class=\"wp-block-image 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\u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0443\u0454 \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457, \u044f\u043a\u0456 \u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c \u0440\u0438\u043d\u043e\u043a, \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0436\u0443\u044e\u0447\u0438\u0441\u044c \u043d\u0430 \u0442\u043e\u043c\u0443, \u044f\u043a \u043b\u044e\u0434\u0438 \u043a\u0443\u043f\u0443\u044e\u0442\u044c, \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0442\u0430 \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0438. \u041e\u0441\u043d\u043e\u0432\u043d\u0430 \u0443\u0432\u0430\u0433\u0430 \u0431\u0443\u0434\u0435 \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0436\u0435\u043d\u0430 \u043d\u0430 \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0456\u0439 \u0437\u043d\u0430\u0447\u0443\u0449\u043e\u0441\u0442\u0456 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0432 \u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0456\u0439 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u0456, \u0449\u043e \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0456\u043e\u043d\u0443\u0454 \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0456 \u0437\u0440\u0443\u0447\u043d\u0456\u0441\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/span><\/p>\r\n<p><b>\u041e\u043d\u043b\u0430\u0439\u043d vs. \u041e\u0444\u043b\u0430\u0439\u043d: \u041d\u0430\u0432\u0456\u0433\u0430\u0446\u0456\u044f \u043c\u0456\u0436 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0430\u043c\u0438 \u0442\u0430 \u043d\u0435\u0434\u043e\u043b\u0456\u043a\u0430\u043c\u0438<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">\u0422\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u0448\u043e\u043f\u0456\u043d\u0433\u0443 \u0437\u0430\u043b\u0438\u0448\u0430\u0454\u0442\u044c\u0441\u044f \u0441\u0438\u043b\u044c\u043d\u043e\u044e, \u0437 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u043c, \u0449\u043e \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0456 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0434\u0430\u0436\u0456 \u0437\u0440\u043e\u0441\u0442\u0443\u0442\u044c \u0434\u043e 7,3 \u0442\u0440\u0438\u043b\u044c\u0439\u043e\u043d\u0430 \u0434\u043e\u043b\u0430\u0440\u0456\u0432 \u0434\u043e 2025 \u0440\u043e\u043a\u0443, \u0449\u043e \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0438\u043c\u0435 \u0431\u043b\u0438\u0437\u044c\u043a\u043e 24% \u0432\u0456\u0434 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0457 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0438\u0445 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439 (eMarketer). \u0426\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043f\u0456\u0434\u043a\u0440\u0456\u043f\u043b\u0435\u043d\u0435 \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u0438\u0432\u0456\u0441\u0442\u044e \u0437\u0440\u0443\u0447\u043d\u043e\u0441\u0442\u0456, \u0448\u0438\u0440\u043e\u043a\u0438\u043c \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442\u043e\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0456 \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u043e\u044e \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f \u0446\u0456\u043d. \u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u0447\u043d\u0456 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 \u0442\u0430\u043a\u043e\u0436 \u0441\u043f\u0440\u0438\u044f\u044e\u0442\u044c \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044e \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432, \u043d\u0430\u0434\u0430\u044e\u0447\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457 \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u0449\u043e \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0454 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u043f\u0440\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043e\u043d\u043b\u0430\u0439\u043d-\u043a\u0430\u043d\u0430\u043b\u0456\u0432, \u0444\u0456\u0437\u0438\u0447\u043d\u0456 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438 \u0437\u0430\u043b\u0438\u0448\u0430\u044e\u0442\u044c\u0441\u044f \u0437\u043d\u0430\u0447\u0443\u0449\u0438\u043c\u0438. \u0417\u0430 \u0434\u0430\u043d\u0438\u043c\u0438 PwC, 70% \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u0432\u0441\u0435 \u0449\u0435 \u0432\u0456\u0434\u0434\u0430\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0443 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u043c \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445, \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u043e \u0434\u043b\u044f \u0442\u0430\u043a\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432, \u044f\u043a \u043e\u0434\u044f\u0433 \u0442\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0445\u0430\u0440\u0447\u0443\u0432\u0430\u043d\u043d\u044f, \u0434\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0439 \u0434\u043e\u0442\u0438\u043a. \u0411\u0440\u0435\u043d\u0434\u0438, \u044f\u043a\u0456 \u0432\u043c\u0456\u043b\u043e \u043f\u043e\u0454\u0434\u043d\u0443\u044e\u0442\u044c \u0444\u0456\u0437\u0438\u0447\u043d\u0456 \u0442\u0430 \u0446\u0438\u0444\u0440\u043e\u0432\u0456 \u0441\u0444\u0435\u0440\u0438, \u043e\u0442\u0440\u0438\u043c\u0443\u044e\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0443 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0443.<\/span><\/p>\r\n<p><b>\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0447\u0430\u0441\u0443: \u0421\u043f\u0440\u043e\u0449\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0443 \u043f\u043e\u043a\u0443\u043f\u043e\u043a<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">\u0421\u0443\u0447\u0430\u0441\u043d\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456 \u0446\u0456\u043d\u0443\u044e\u0442\u044c \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c \u0443 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u0456 \u0447\u0430\u0441\u0443. Shopify \u0437\u0430\u0437\u043d\u0430\u0447\u0430\u0454, \u0449\u043e \u0437\u0430 \u043e\u0441\u0442\u0430\u043d\u043d\u0456 \u0442\u0440\u0438 \u0440\u043e\u043a\u0438 \u0441\u0435\u0440\u0435\u0434\u043d\u0456\u0439 \u0447\u0430\u0441, \u0432\u0438\u0442\u0440\u0430\u0447\u0435\u043d\u0438\u0439 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043a\u0438, \u0437\u043c\u0435\u043d\u0448\u0438\u0432\u0441\u044f \u043d\u0430 20% \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u043e\u0432\u0430\u043d\u0438\u043c \u0444\u0443\u043d\u043a\u0446\u0456\u044f\u043c \u043f\u043e\u0448\u0443\u043a\u0443, \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u044f\u043c \u0430\u0432\u0442\u043e\u0437\u0430\u043f\u043e\u0432\u043d\u0435\u043d\u043d\u044f \u0442\u0430 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u044f\u043c \u043d\u0430 \u0431\u0430\u0437\u0456 \u0448\u0442\u0443\u0447\u043d\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442\u0443. \u0426\u0456 \u043d\u043e\u0432\u043e\u0432\u0432\u0435\u0434\u0435\u043d\u043d\u044f \u043d\u0435 \u043b\u0438\u0448\u0435 \u0435\u043a\u043e\u043d\u043e\u043c\u043b\u044f\u0442\u044c \u0447\u0430\u0441, \u0430\u043b\u0435 \u0439 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u044e\u0442\u044c \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435 \u0437\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u043d\u044f \u0432\u0456\u0434 \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/span><\/p>\r\n<p><b>\u041c\u043e\u0431\u0456\u043b\u044c\u043d\u0430 \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0456\u044f: \u0412\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f \u0437\u0432\u0438\u0447\u043e\u043a \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">\u041c\u043e\u0431\u0456\u043b\u044c\u043d\u0456 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457 \u0441\u0442\u0430\u044e\u0442\u044c \u043d\u0435\u0437\u0430\u043c\u0456\u043d\u043d\u0438\u043c\u0438 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u0434\u043b\u044f \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u0437 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u043c Statista, \u0449\u043e 63% \u0443\u0441\u0456\u0445 \u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u043e\u043a\u0443\u043f\u043e\u043a \u0443 2025 \u0440\u043e\u0446\u0456 \u0431\u0443\u0434\u0435 \u0437\u0434\u0456\u0439\u0441\u043d\u0435\u043d\u043e \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u0456\u0432. \u0422\u043e\u043c\u0443 \u0440\u0456\u0442\u0435\u0439\u043b\u0435\u0440\u0438 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u044e\u0442\u044c \u0441\u0432\u043e\u0457 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u0438 \u0442\u0430 \u0434\u043e\u0434\u0430\u0442\u043a\u0438 \u0434\u043b\u044f \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457\u0432, \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u044e\u0447\u0438 \u0431\u0435\u0437\u043f\u0435\u0440\u0435\u0431\u0456\u0439\u043d\u0456 \u0442\u0430 \u0448\u0432\u0438\u0434\u043a\u0456 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0457 \u043d\u0430 \u0445\u043e\u0434\u0443.<\/span><\/p>\r\n<p><b>\u041d\u0430\u0432\u0456\u0433\u0430\u0446\u0456\u044f \u043c\u0456\u0436 \u0432\u0438\u0431\u043e\u0440\u043e\u043c \u0431\u0440\u0435\u043d\u0434\u0456\u0432: \u0412\u043f\u043b\u0438\u0432 \u0442\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u0456\u0441\u0442\u044c<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">\u0421\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456 \u043c\u0435\u0434\u0456\u0430 \u043c\u0430\u044e\u0442\u044c \u0433\u043b\u0438\u0431\u043e\u043a\u0438\u0439 \u0432\u043f\u043b\u0438\u0432 \u043d\u0430 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0440\u0456\u0448\u0435\u043d\u044c \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430\u043c\u0438, \u0437 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438 \u0442\u0430\u043a\u0438\u043c\u0438 \u044f\u043a Instagram, TikTok \u0442\u0430 Pinterest, \u044f\u043a\u0456 \u0441\u0442\u0430\u044e\u0442\u044c \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u043c\u0438 \u0434\u043b\u044f \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0442\u0430 \u043d\u0430\u0442\u0445\u043d\u0435\u043d\u043d\u044f \u0449\u043e\u0434\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 (Hootsuite). \u041a\u0440\u0456\u043c \u0442\u043e\u0433\u043e, \u0435\u0442\u0438\u0447\u043d\u0456 \u043c\u0456\u0440\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u0441\u0442\u0430\u044e\u0442\u044c \u0434\u0435\u0434\u0430\u043b\u0456 \u0432\u0430\u0436\u043b\u0438\u0432\u0456\u0448\u0438\u043c\u0438, \u0430\u0434\u0436\u0435 73% \u043c\u0456\u043b\u043b\u0435\u043d\u0456\u0430\u043b\u0456\u0432 \u043d\u0430\u0434\u0430\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0443 \u0441\u0442\u0430\u043b\u043e\u043c\u0443 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u0442\u0430 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0456\u0439 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0443 \u0441\u0432\u043e\u0457\u0445 \u043f\u043e\u043a\u0443\u043f\u043a\u0430\u0445 (Nielsen). \u0411\u0440\u0435\u043d\u0434\u0438, \u044f\u043a\u0456 \u0449\u0438\u0440\u043e \u0432\u0442\u0456\u043b\u044e\u044e\u0442\u044c \u0446\u0456 \u0446\u0456\u043d\u043d\u043e\u0441\u0442\u0456, \u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0456 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u044e\u0442\u044c \u0441\u0432\u043e\u0454 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0449\u0435 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443.<\/span><\/p>\r\n<p><b>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432: \u0421\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0456\u043d\u0434\u0438\u0432\u0456\u0434\u0443\u0430\u043b\u044c\u043d\u0438\u0445 \u0432\u0440\u0430\u0436\u0435\u043d\u044c<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u0431\u0456\u043b\u044c\u0448\u0435 \u043d\u0435 \u0454 \u0440\u043e\u0437\u043a\u0456\u0448\u0448\u044e, \u0430 \u043e\u0447\u0456\u043a\u0443\u0432\u0430\u043d\u043d\u044f\u043c. Salesforce \u043f\u0456\u0434\u043a\u0440\u0435\u0441\u043b\u044e\u0454, \u0449\u043e 66% \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 \u043e\u0447\u0456\u043a\u0443\u044e\u0442\u044c, \u0449\u043e \u0431\u0440\u0435\u043d\u0434\u0438 \u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438\u043c\u0443\u0442\u044c \u0457\u0445 \u0443\u043d\u0456\u043a\u0430\u043b\u044c\u043d\u0456 \u043f\u043e\u0442\u0440\u0435\u0431\u0438. \u0406\u043d\u0456\u0446\u0456\u0430\u0442\u0438\u0432\u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u0442\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u0456 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457 \u0432\u0456\u0434\u0456\u0433\u0440\u0430\u044e\u0442\u044c \u0432\u0430\u0436\u043b\u0438\u0432\u0443 \u0440\u043e\u043b\u044c \u0443 \u0444\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u0456 \u0442\u0440\u0438\u0432\u0430\u043b\u0438\u0445 \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d \u0437\u0456 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430\u043c\u0438, \u0449\u043e \u0437\u0434\u0456\u0439\u0441\u043d\u044e\u0454\u0442\u044c\u0441\u044f \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u0441\u043a\u043b\u0430\u0434\u043d\u0456\u0439 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u0446\u0456 \u0434\u0430\u043d\u0438\u0445.<\/span><\/p>\r\n<p><b>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0432 \u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0456\u0439 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u0456: \u041f\u043e\u043b\u0456\u043f\u0448\u0435\u043d\u043d\u044f \u0448\u043b\u044f\u0445\u0443 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0441\u0442\u0430\u0454 \u043e\u0441\u043d\u043e\u0432\u043e\u044e \u0434\u043b\u044f \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u043a\u0440\u0430\u0449\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a. \u0422\u0430\u043a\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457, \u044f\u043a \u0442\u0435\u0440\u043c\u0456\u043d\u0430\u043b\u0438 \u0441\u0430\u043c\u043e\u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438 \u0431\u0435\u0437 \u043a\u0430\u0441\u0438\u0440\u0456\u0432, \u044f\u043a\u0456 McKinsey \u0432\u0456\u0434\u0437\u043d\u0430\u0447\u0430\u0454 \u0437\u0430 \u0437\u043c\u0435\u043d\u0448\u0435\u043d\u043d\u044f \u0447\u0430\u0441\u0443 \u043d\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u043d\u0430 30-40%, \u0432\u0442\u0456\u043b\u044e\u044e\u0442\u044c \u0446\u044e \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e. \u0428\u0442\u0443\u0447\u043d\u0438\u0439 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u0442\u0430 \u043c\u0430\u0448\u0438\u043d\u043d\u0435 \u043d\u0430\u0432\u0447\u0430\u043d\u043d\u044f \u0434\u0430\u043b\u0456 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u044e\u0442\u044c \u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0457, \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u044e\u0447\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0437\u0430\u043f\u0430\u0441\u0430\u043c\u0438 \u0442\u0430 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044e \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 (Forrester).<\/span><\/p>\r\n<p><b>\u0414\u0438\u0432\u043b\u044f\u0447\u0438\u0441\u044c \u0432\u043f\u0435\u0440\u0435\u0434: \u041f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439 \u0442\u0430 \u043e\u0440\u0456\u0454\u043d\u0442\u0430\u0446\u0456\u044f \u043d\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0430<\/b><\/p>\r\n<p><span style=\"font-weight: 400;\">\u041d\u0430 \u043f\u043e\u0440\u043e\u0437\u0456 2025 \u0440\u043e\u043a\u0443 \u0440\u0456\u0442\u0435\u0439\u043b\u0435\u0440\u0438 \u0442\u0430 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456 \u0441\u0442\u0438\u043a\u0430\u044e\u0442\u044c\u0441\u044f \u0437 \u0435\u043f\u043e\u0445\u043e\u044e, \u0432\u0438\u0437\u043d\u0430\u0447\u0435\u043d\u043e\u044e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u043c\u0438 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u044f\u043c\u0438 \u0442\u0430 \u0437\u043c\u0456\u043d\u044e\u044e\u0447\u0438\u043c\u0438 \u0432\u043f\u043e\u0434\u043e\u0431\u0430\u043d\u043d\u044f\u043c\u0438. \u041e\u043d\u043b\u0430\u0439\u043d-\u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0442\u044c, \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0456 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457 \u043f\u0435\u0440\u0435\u043e\u0441\u043c\u0438\u0441\u043b\u044e\u044e\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456\u0441\u0442\u044c, \u0430 \u0435\u0442\u0438\u0447\u043d\u0456 \u043c\u0456\u0440\u043a\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0456\u0434\u043a\u0440\u0435\u0441\u043b\u044e\u044e\u0442\u044c \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c \u0434\u043e \u0431\u0440\u0435\u043d\u0434\u0456\u0432. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u043f\u0440\u043e\u043a\u043b\u0430\u0434\u0430\u0454 \u0448\u043b\u044f\u0445 \u0434\u043e \u0448\u0432\u0438\u0434\u043a\u0438\u0445 \u0456 \u0437\u0431\u0430\u0433\u0430\u0447\u0435\u043d\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a, \u043f\u0456\u0434\u043a\u0440\u0435\u0441\u043b\u044e\u044e\u0447\u0438 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u0456\u0441\u0442\u044c \u0448\u0432\u0438\u0434\u043a\u043e\u0457 \u0442\u0430 \u0443\u0432\u0430\u0436\u043d\u043e\u0457 \u0430\u0434\u0430\u043f\u0442\u0430\u0446\u0456\u0457 \u0431\u0440\u0435\u043d\u0434\u0456\u0432 \u0434\u043e \u043f\u043e\u0442\u0440\u0435\u0431 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432.<\/span><\/p>\r\n<p><b>\u0414\u0456\u0437\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u044f\u043a \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457 \u043c\u043e\u0436\u0443\u0442\u044c \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0443\u0432\u0430\u0442\u0438 \u0432\u0430\u0448\u0456 \u0431\u0456\u0437\u043d\u0435\u0441-\u043e\u043f\u0435\u0440\u0430\u0446\u0456\u0457. \u041a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0443\u0439\u0442\u0435\u0441\u044f \u0437 \u043d\u0430\u043c\u0438 \u0449\u043e\u0434\u043e \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u0442\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0432\u0430\u0448\u0438\u0445 \u0431\u0456\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432, \u0449\u043e\u0431 \u0437\u0430\u043b\u0438\u0448\u0430\u0442\u0438\u0441\u044f \u043f\u043e\u043f\u0435\u0440\u0435\u0434\u0443 \u0432 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u043e\u043c\u0443 \u0441\u0432\u0456\u0442\u0456 \u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u043e\u0457 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u0456.<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0423 2024 \u0440\u043e\u0446\u0456 \u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0430 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u044f \u043f\u0440\u043e\u0434\u043e\u0432\u0436\u0443\u0454 \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u043e \u0435\u0432\u043e\u043b\u044e\u0446\u0456\u043e\u043d\u0443\u0432\u0430\u0442\u0438, \u043f\u0456\u0434 \u0432\u043f\u043b\u0438\u0432\u043e\u043c \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0445 \u043d\u043e\u0432\u043e\u0432\u0432\u0435\u0434\u0435\u043d\u044c \u0442\u0430 \u0437\u043c\u0456\u043d \u0443 \u0432\u043f\u043e\u0434\u043e\u0431\u0430\u043d\u043d\u044f\u0445 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432. \u0426\u044f \u0441\u0442\u0430\u0442\u0442\u044f \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0443\u0454 \u043e\u0441\u043d\u043e\u0432\u043d\u0456 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0456\u0457, \u044f\u043a\u0456 \u0444\u043e\u0440\u043c\u0443\u044e\u0442\u044c \u0440\u0438\u043d\u043e\u043a, \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0436\u0443\u044e\u0447\u0438\u0441\u044c \u043d\u0430 \u0442\u043e\u043c\u0443, \u044f\u043a \u043b\u044e\u0434\u0438 \u043a\u0443\u043f\u0443\u044e\u0442\u044c, \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0442\u0430 \u043e\u0431\u0438\u0440\u0430\u044e\u0442\u044c \u0431\u0440\u0435\u043d\u0434\u0438. \u041e\u0441\u043d\u043e\u0432\u043d\u0430 \u0443\u0432\u0430\u0433\u0430 \u0431\u0443\u0434\u0435 \u0437\u043e\u0441\u0435\u0440\u0435\u0434\u0436\u0435\u043d\u0430 \u043d\u0430 \u0437\u0440\u043e\u0441\u0442\u0430\u044e\u0447\u0456\u0439 \u0437\u043d\u0430\u0447\u0443\u0449\u043e\u0441\u0442\u0456 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0432 \u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0456\u0439 \u0442\u043e\u0440\u0433\u0456\u0432\u043b\u0456, \u0449\u043e \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0456\u043e\u043d\u0443\u0454 \u0448\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c \u0456 \u0437\u0440\u0443\u0447\u043d\u0456\u0441\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043e\u043a. \u041e\u043d\u043b\u0430\u0439\u043d vs. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","footnotes":""},"categories":[65],"tags":[],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0422\u0440\u0435\u043d\u0434\u0438 \u0441\u043f\u043e\u0436\u0438\u0432\u0430\u0447\u0456\u0432 2024: \u042f\u043a \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0430 \u043f\u043e\u043a\u0443\u043f\u0446\u0456\u0432 \u0442\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c \u0440\u043e\u0437\u0434\u0440\u0456\u0431\u043d\u0443 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