Electronic Shelf Labels by Neuroshop
Reduce costs, make every shelf accurate, dynamic, and profitable.
Neuroshop ESLs replace paper tags with crisp e-ink price labels that update in seconds. Roll out store-wide price changes, push promos on schedule, update prices dynamically with AI and keep information correct without tying up your team.
Why retailers switch to Neuroshop ESL
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Real-time price updates from your ERP or our control panel - at shelf, instantly.
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AI-assisted dynamic pricing to lift revenue or margin, with full control and guardrails.
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Error-free execution: one source of truth across shelves, POS, and e-commerce.
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Lower operating costs: no printing, no manual relabeling, fewer price mismatches.
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Flexible designs: custom branded templates, QR/barcodes, promos, unit pricing, and compliance.
Dynamic Pricing with AI
Bring the intelligence of online pricing to your physical shelves, safely and transparently.
What it does
Controls you keep
How it works (in practice)
Ingest & forecastWe pull sales, inventory, and context data to forecast demand and waste risk for each SKU.
Optimize to your goalThe engine proposes the best price within your min/max, margin and compliance rules.
Execute on shelfApproved changes sync to POS/e-comm and hit ESLs within seconds, no human relabeling.
Learn & lock-inBuilt-in experiments measure uplift; winning rules can auto-apply on schedule.
Dynamic Pricing with AI:
Examples & Playbooks
1) Expiry-aware markdown (fresh & deli)
When it kicks in: You have more fresh items than you’re likely to sell, and some will expire soon.
What it does: The system gently discounts those items now, and only if they still don’t move - adds a slightly bigger discount later.
Why it helps: You sell more before expiry, throw away less, and protect your margin by avoiding heavy, last-minute markdowns.
2) Weather-based demand lift (drinks & ice cream)
When it kicks in: It’s a hot day and these products start flying off the shelves.
What it does: Prices increase a little during the busy afternoon, then return to normal in the evening.
Why it helps: You capture extra margin when demand is naturally high-without hurting overall sales.
3) Nudge slow movers (long-tail products)
When it kicks in: An item has been sitting for days and isn’t meeting sales projections.
What it does: The system applies a small, temporary discount, often during quieter hours, then rolls back to the regular price automatically.q
Why it helps: It frees up shelf space and improves category performance without permanently cutting price.
4) Short-term competitor match (key value items)
When it kicks in: A nearby competitor lowers the price on a high-visibility item.
What it does: Your shelf price matches theirs for a limited time to keep customers choosing you. If sales stay strong, you can keep it; if not, it automatically returns to normal.
Why it helps: You defend traffic on the items shoppers watch closely-without locking yourself into long-term price cuts.
5) Protect low stock before the next delivery
When it kicks in: You’re running low on a popular item and the next restock is still days away.
What it does: The system pauses promotions and slightly increases the price to slow down sales until stock arrives.
Why it helps: You avoid stockouts on essentials and keep more customers happy by having the product available.
6) Let AI decide
When it kicks in: The system monitors all parameters: sell-through, stock, expiry, time of day, day of week/holiday, planned replenishment, weather, and competitor inputs and updates prices at regular intervals.
What it does: The system calculates the price with projected maximum profitability, keeping set guardrails in mind.
Why it helps: The AI constantly experiments until it finds the most successful strategy.
Execution is the bottleneck for dynamic pricing - ESLs remove it. Once a price is chosen, labels update almost instantly, at scale.
Features
Advanced e-ink displays
High-contrast, low-power screens; optional color elements for promos and alerts.
Real-time pricing & automation
Sync price and product data from your ERP or push changes from our control panel. Schedule flash sales, timed promos, and rule-based updates, no manual relabeling. Monitor update status for each ESL.
Battery life you can plan around
Typical multi-year lifespan with recommended update frequencies; field-replaceable batteries to minimize downtime.
Eco-Friendly and Cost-Efficient
Transitioning from paper labels to ESLs helps your business reduce paper waste and labor costs, while also improving price accuracy. Lower energy usage and fewer printing demands minimize your environmental impact.
Powerful control panel
Web-based, mobile-friendly UI with ready-made templates, QR-/barcode-scanner support, find-my-label tools, and automation for dynamic pricing, promos, and markdowns.
Sizes & environments
From compact 1.54″ tags to 12.5″ signage, plus a Freezer ESL series with IP67-rated protection for subzero zones.
Scalable infrastructure
One gateway covers up to ~15 m and about 2,000 ESLs, with health and battery monitoring for each label. Each store can be equipped with up to 99 gateways.
Integrations
ERP/POS/WMS: keep one source of truth; we align shelves, POS, and e-commerce.
APIs: bi-directional data flow for custom workflows and analytics.
Offline mode: labels retain the latest information and sync when back online.
Dedicated network: possibility to rollout the system in a local network with limited functionality.
Use Cases
Cash & Carry / Wholesale
Large e-ink signage shows case vs. unit pricing and volume breaks; monthly price books published in minutes.Ops wins: fewer errors, clearer savings ladders.
AI add-on: targeted markdowns for overstock without cutting entire categories.
Supermarkets & Hypermarkets
Morning bakery and deli prices publish on schedule; late-day markdowns appear only where stock is high or expiry is near.Ops wins: store-wide changes in one click, fewer POS mismatches.
AI add-on: reduce waste on fresh, lift margin on peak-hour demand items.
Pharmacy, Health & Beauty
Labels show price, unit pricing, and warnings; seasonal campaigns update hundreds of SKUs in minutes.Ops wins: safer compliance, cleaner execution.
AI add-on: weather/pollen cues guide gentle moves on eligible items.
Electronics & DIY
Spec-rich labels (energy class, features) and accessories bundled clearly on shelf.Ops wins: consistent KVI rules, faster launches.
AI add-on: protect margin on accessories while auto-matching competitors on key value items for a limited window.
Fashion & Seasonal
Sizes/colors update instantly; end-of-season markdowns target only slow sizes, not the whole range.Ops wins: fewer blanket discounts, smoother sell-through.
AI add-on: right-sized markdowns for slow movers; keep bestsellers at full price.
Convenience & Fuel
Dayparted offers (breakfast, lunch, late night) switch automatically.Ops wins: no relabeling marathons across locations.
AI add-on: tiny nudges on hot days for cold drinks; pause promos when stock runs tight.
Hospitality (Hotels, Cafés, Workplaces)
Menus and minibar prices switch by time or event; QR can show ingredients or charge-to-room.Ops wins: set once, run by calendar.
AI add-on: occupancy and event demand guide small, time-boxed price adjustments.
Frozen & Cold Zones
Freezer-rated labels stay readable through glass; promos align with planograms and seasonality.Ops wins: premium presentation, no damp or foggy stickers.
AI add-on: weather/weekend patterns trigger short, rules-safe price moves on high-elasticity frozen items.
How to Become a Partner
Needs Assessment: Submit a request on our website for consultation
Select ESLs: Explore our offerings and choose the solutions you need
Order and Setup: We will deliver electronic shelf labels, already configured and ready to use from day one
Training and Support: Receive training on using the system and access to technical support
Management and Monitoring: Use our panel for management and monitoring, or continue working with your familiar ERP system
Neuroshop Electronic Shelf Labels
- Fridge ESL
- Freezer ESL
- ESL Gateway
- Control Panel
| Display type | E-ink |
|---|---|
| Display colors | 3 or 4 colors (black, white, red, yellow) |
| Sizes | 1.54”, 2.13”, 2.66”, 2.9”, 3.5”, 4.2”, 5.8”, 7.5”, 10.2”, 12.5” |
| Battery life | Up to 7 years |
| Indication | 7-color LED indicators |
| ESL protection | Durable protective glass over the screen |
| Other features | NFC capability |
| Display type | E-ink |
|---|---|
| Display colors | 2 colors (black, white) |
| Sizes | 2.13”, 2.66”, 2.9” |
| Battery life | Up to 3 years |
| Indication | 7-color LED indicators |
| ESL protection | Durable waterproof protective glass over the screen |
| Other features | Operates at temperatures down to -20°C |
| Range | Range of 15 meters |
|---|---|
| Capacity | Supports up to 2000 labels simultaneously |
| Interfaces | Ethernet, WiFi |
| Setup process | Comes pre-set, just plug in and start working |
| Features | ESL loss detection, ESL battery control, price update control |
| Access anywhere | Easy management of ESLs and planograms |
|---|---|
| Automation | Creation of automated price update scenarios |
| Templates | Ready-made templates for all needs and ability to create your own |
| Integrations | Launch promotions and campaigns with automatic template changes |
| Update speed | Regular updates and new features |
Frequently Asked Questions
What types of stores are best suited for Neuroshop's electronic shelf labels?
We provide solutions for stores of all sizes, from separate vending machines to large hypermarkets.
How are the ESLs powered, and what is the average battery life?
ESLs are battery-powered and fully wireless. Their battery life strongly depends on ambient temperature. With 2 refreshes per day it can be 3 years (in freezers), 7 years (fridges) and 10 years for ambient temperature locations. Batteries are replaceable.
Can the ESLs display dynamic content like QR codes or promotional banners?
Yes, ESLs can be set to display dynamic contents and refresh periodically or based on rules (for example, blank out if the shelf becomes empty, or display promotions with frequent refreshes).
How does the ESL system integrate with existing inventory management software?
We are capable of fully integrating ESLs into your ERP of choice. This way you won’t have to use any additional control panels.
Are the ESLs resistant to water, dust, and extreme temperatures?
Yes, our ESLs come with protective glass over the screen, and our Freezer model comes with IP67 dust and moisture protection. They can work at extreme temperatures from -24°C to +30°C.
What sizes and display types (e.g., e-ink, LCD) are available for the ESLs?
We only offer E-ink screens as we consider this type of screen superior to other options.
How often can the pricing and product information be updated?
Updates are immediate so the pricing and product information be updated as often as you require. However, to ensure long lasting battery life we recommend updating ESLs up to 2 times a day.
Can the ESLs support multi-language displays for international retailers?
Our ESLs are not limited to any language or character types, they will display anything you require.
What is the installation process for the ESL system?
We send our ESL kits preconfigured, so you only require to connect ESL Gateway to the internet and can immediately start working.
Are there any subscription fees or ongoing service costs?
Yes, we provide cloud-based software for ESL management for a subscription fee. The amount of the fee depends on store size.
Does the system support promotional campaigns or flash sales?
Yes, the system supports automatic promotional campaigns and flash sales, with ESL templates automatic changes (both design and contents).
Can the ESLs integrate with loyalty programs?
Our control panel has loyalty programs available for you to set up and use, and ESLs can display promotional information from them.
What happens if a label is damaged or stops working — how is it replaced?
The labels are completely replaceable, so you can install a different ESL in its place and set it up to replace the broken one.
How fast do labels update?
Within seconds after approval. Updates can be rolled out by tag or chain-wide.
Can we limit AI?
Yes, you can set guardrails and limit updates for sensitive categories; you can also run rule-only pricing.
